The thinking, care, and clarity of an in-house CMO without the overhead.
In-House(ish)
[EST 2K25]
Helping DTC Lifestyle Brands Scale.
You don’t need headcount. You need headspace.
You’ve got a great product, a growing team and a vision that deserves more than vague strategy decks and chaotic launches. What you need is clarity, momentum and a partner who can help you make things happen, without hiring full-time.
That’s where I come in.
I’m Lydia Ford, a brand strategist and creative with 10+ years of experience helping modern DTC brands scale with smarter marketing and sharper execution. Through In-House(ish), I plug in like part of your team to lead campaigns, and shape messaging to make your marketing work harder (and look better).
- I turn fuzzy brands into sticky ones
- I shape creative that sells and still looks good
- I lead cross-functional teams without the chaos
- I turn big vision into clear, shippable plans
The Creative Review
Quarter Proof
Good Phats
All Dae
Where I Plug In.
The Process.
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Brand Deep-Dive
The first 30 days are all about clarity. I plug into your team, audit what’s working (and what’s wobbly), and map out what you actually need.
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Build + Refine
This is where we roll up sleeves. From reworking emails to reshaping your homepage flow, I help you test smart ideas quickly, without the endless back-and-forth.
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Launch & Lock In
Whether we’re going live with something new or wrapping up a sprint, you’ll leave with things actually shipped and a clear plan for what’s next.
How we can work together.
Whether you're scaling or pivoting, I can make your DTC brand make sense and make money.
[ For brands under €3m revenue ]
The Hotline
Advisory
This service is ideal for brands that need consistent creative support.
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Founders who need a sounding board, second brain & strategic filter- Brands who are unsure where to focus
- Small teams looking for part-time brand leadership
[ For brands over €3m revenue]
In-House(ish) Partner
This service is ideal for fast-growing startups, marketing teams and evolving brands.
- Founders who want it all, but not full-time staff
- Brands in launch mode or a heavy creative season
- Teams who need more executional support alongside big-picture thinking
[ Custom Pricing ]
Custom Projects
Some projects don’t fit into tidy boxes. If you’re not sure what’s missing but know something’s off, this is the place to start.
Lydia is loved by both our clients and our internal team. Her communication is clear, proactive, and always thoughtful.
Jack Reeves
[ CHIEF CREATIVE, Mates ]
Naomi Ni Chathain
[ Founder, Naomi Bakes ]
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Lauren Martin
[ E-COMMERCE MANAGER ]
Jack Reeves
[ CHIEF CREATIVE OFFICER, MATES]
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Frequently asked questions.
Answers to the things you’re probably wondering.
